Where to begin with Mother in Law’s? They came to me looking to clean up a brand that was all over the place, with inconsistent colors, fonts, and guidelines. First, we created a comprehensive set of brand guidelines and a fresh look with new illustrations and a clear path forward. From there, we designed the homepage for their website, social images, presentations to pitch to major retailers across the US, and the package design for their new squeeze gochujang. Coming soon is a redesign of their Reserve label. Over time, we’ve become their go-to design partner, helping the brand feel cohesive, polished, and totally them.