Kel's Kitchen Table
A warm, small-batch granola brand with a thoughtful, slightly nostalgic feel. Built to bring a sense of comfort and care to everyday routines.
DELIVERABLES
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Brand Identity
Package Design
Web Design
Collateral
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We kept the direction warm and familiar. Soft color tones, hand-touched details, and a subtle vintage feel that doesn’t try too hard.
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From there, we cleaned things up so it performs better on shelf. Clearer info, stronger hierarchy, and an easier read at a glance, while still keeping those personal touches from Kelsey woven in.
The result feels balanced. Elevated enough to grow, but still very much what people already love.
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OBJECTIVE
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Kel’s Kitchen Table came to me at a turning point. The brand already had a strong local following, but the packaging and overall identity needed to grow with it. The goal was to hold onto what made it special while creating something that felt more polished and ready for a bigger stage.
What started as a packaging refresh quickly turned into a deeper collaboration. We expanded into new product lines, reworked the website, and captured updated imagery to bring everything into one cohesive world. Every step was about building a brand that could scale without losing its personality.
